A23

Head Digital Works (A23), India’s leading online skill-gaming company, marks a major milestone by launching the EPIC Poker Championship. The platform, which engages over 80 million registered players, introduces the championship as a 19-day multiple-format poker festival. A23 offers a guaranteed prize pool and plans to culminate the tournament with a luxurious live finale aboard the Deltin Royale in Goa.

A 19-Day Online Skill-Based Poker Festival Unfolds

From July 3 to July 21, 2025, A23 conducts a series of online poker tournaments. The championship caters to all skill levels and aims to set new benchmarks in online poker with enhanced prize pools and immersive player experiences. A23 envisions the event as a festival that redefines digital poker in India.

Vicky Kaushal Onboarded as A23 Brand Ambassador

A23 signs actor Vicky Kaushal as brand ambassador, launching the partnership with the EPIC Poker Championship. His dynamic persona aligns with the platform’s fast-paced gaming appeal.

Star Power Amplified to Elevate Online Poker Presence

A23 leverages Vicky’s widespread recognition and charisma to connect with India’s diverse and growing poker audience. The brand designs the collaboration to amplify its offerings and expand the footprint of online poker nationwide.

Multi-Language Brand Film Featuring Vicky Kaushal Released

A23 releases a high-stakes brand film to bring the campaign to life, featuring Vicky Kaushal in a setting that captures the tension, excitement, and strategy of competitive poker.His portrayal aligns with the campaign’s vision of sophistication and thrill.

High-Stakes Drama Captured Across OTT and OLV Platforms

The brand film is launched in Hindi, Tamil, Kannada, and Marathi, and is distributed across major OTT and Online Video (OLV) platforms to reach a wide regional audience.

Grand Finale Scheduled Aboard Deltin Royale in Goa

A23 will conclude the championship with a glamorous live finale in Goa. The brand will fly in players from across the country for the event, which it will host aboard the Deltin Royale, India’s leading floating casino venue.

Championship Culmination Set in a Luxurious Poker Setting

This finale is envisioned as an exclusive celebration of gaming talent, designed to create an unforgettable player experience. It symbolizes the prestige and grandeur of India’s evolving poker ecosystem.

Player Experience and Prize Pool Enhanced

A23 guarantees an impressive prize pool of ₹28 crore, solidifying the EPIC Poker Championship’s place as a landmark gaming event in India.

₹28 Crore Prize Pool Sets New Industry Benchmark

A23 describes this initiative as a commitment to world-class gaming standards, rewarding players with recognition and high-stake winnings.

Statements from Leadership and Ambassador

Siddharth Sharma, CEO of Head Digital Works, states that the event reflects A23’s commitment to excellence in gaming. Vicky Kaushal expresses excitement about leading a brand that speaks to a dynamic and enthusiastic gaming audience.

Siddharth Sharma and Vicky Kaushal Reflect on the Partnership

Their shared vision underscores the campaign’s intent—to deliver an exhilarating poker experience and unite India’s gaming community under one high-impact championship.