~ Fantasy-cricket app CREX renews Harmanpreet Kaur for a third straight season — CEO Purushotam Rawat frames consistency as the real women’s-game bet ~
New Delhi, September 2026: CREX has renewed its association with India captain Harmanpreet Kaur for a third consecutive partnership, effective 10 August 2026. The deal keeps the face of women’s cricket on a live-scores and fan platform that has spent the past few seasons arguing the women’s game deserves the same screen time as the men’s calendar — live scores, ball-by-ball commentary, editorial, player insights and interactive fan tools.
The renewal lands as women’s cricket keeps stacking viewership and competitive milestones, and as brands face a sharper question: one-off festive drops, or sustained season-long presence. CREX’s answer is the latter. Across the season, Harmanpreet will appear in the platform’s digital campaigns, fan-engagement plays and branded content — less a cameo, more a through-line for how the app talks about the women’s game.
Purushotam Rawat, CEO, CREX, put the bet on consistency: “At CREX, we’ve always believed that meaningful support for sport comes from showing up consistently. Our continued association with Harmanpreet reflects not only our admiration for her leadership but also our long-term commitment to ensuring the women’s game receives the visibility, engagement and recognition it has earned. Together, we hope to inspire more fans to follow, celebrate and connect with every chapter of its growth.”
Harmanpreet Kaur framed the renewal as shared values rather than a fresh logo swap: “It’s always special to continue a partnership built on shared values and a genuine passion for the game. CREX has consistently championed women’s cricket and helped bring fans closer to our journeys, both on and off the field. I’m excited to continue this association and contribute to the growing momentum around the sport.”
Fans can track her season and the wider women’s calendar — live scores, match insights, exclusive stories and interactive experiences — on the CREX app.
Marketing take: Year-three renewals are rarer than launch-day fireworks — CREX is buying continuity with the captain who already owns the narrative, and that is how a scores app turns women’s cricket from a content vertical into a brand promise.
