~ ColorPlus (Raymond Lifestyle) unveils Autumn Winter 2026 campaign ‘Live the Pause’ with Abhay Deol — smart casuals built for owning your pace, not the next milestone. ~
Mumbai, September 2026: ColorPlus, the Raymond Lifestyle menswear brand that pioneered “Smart Casuals”, has unveiled its Autumn Winter 2026 campaign ‘Live the Pause’, starring actor Abhay Deol. The film and stills lean into a quieter aspiration: slow down, get away from the noise, follow your own pace — and enjoy what you have made time for without immediately hunting the next milestone.
For AW26, corduroy takes centre stage — texture, warmth and classic menswear character, cut into contemporary wardrobe staples and pushed with a bold, vibrant colour palette. The brand frames the collection as classic with a contemporary sensibility: premium casual pieces meant to carry ease without standing still.
Satyaki Ghosh, Wholetime Director & CEO, Raymond Lifestyle, said: “‘Live the Pause’ captures that character in a way that feels very natural to the brand: the confidence to slow down, enjoy the moment and live life on your own terms. By infusing classic wardrobe staples with a bold, vibrant color palette, we are elevating everyday essentials that bring energy, confidence, and effortless style into daily life.”
Abhay Deol added: “I’ve always valued associations that feel authentic and have a point of view beyond the product itself. ColorPlus, with its long-standing connection to menswear, is now embracing a more contemporary expression of how a man chooses to live, dress and spend his time. I’m genuinely happy to be part of this new chapter with Raymond. ‘Live the Pause’ is a thought that feels especially relevant today, and I look forward to bringing this spirit to life through the AW’26 campaign.”
Marketing take: ColorPlus isn’t selling another seasonal drop — it’s selling permission to pause. Pairing Abhay Deol’s off-script persona with corduroy staples and a “own your pace” line turns premium casuals into a lifestyle stance, not just a fabric story.
