Ananya Panday and Lakshya Spark Sweet Chemistry in Hide & Seek’s Latest Campaign

When love and chocolate collide, magic unfolds—and Hide & Seek’s latest campaign captures just that. Bollywood stars Ananya Panday and Lakshya team up to headline the brand’s newest commercial, delivering a fresh dose of charm, chemistry, and chocolaty delight. The campaign, themed “Sometimes, love starts with a bite,” brings together romance, nostalgia, and sweet cravings in a way only Hide & Seek can.

In the ad, Ananya walks into a kitchen with chocolate grease on her hands. Lakshya notices—but instead of a comment, he offers a knowing smile. What follows is a playful, flirtatious moment where a simple chocolate cookie becomes the silent messenger of affection. Their chemistry feels natural, unforced, and oh-so-sweet—just like a bite of Hide & Seek’s signature chocolate chip cookies.

Love, Laughter, and a Hint of Chocolate

The ad doesn’t just sell a cookie—it tells a story. In less than a minute, it paints the beginning of a love story between two young hearts. The camera captures stolen glances, subtle gestures, and shared smiles—all unfolding over a pack of Hide & Seek cookies. With Ananya Panday’s bubbly charm and Lakshya’s quiet confidence, the film feels relatable yet cinematic.

Their interaction shows how little moments, like reaching for the last cookie or offering a bite, can turn into lasting memories. Hide & Seek cleverly positions itself not just as a snack, but as a companion to those meaningful everyday moments—where bonds are built and feelings bloom.

Hide & Seek: More Than Just a Cookie

Parle’s Hide & Seek continues to reinvent itself with campaigns that resonate with India’s youth. By pairing pop-culture icons with emotionally engaging narratives, the brand cements its place in the hearts (and snack drawers) of Gen Z and millennials. The use of real, slice-of-life situations—like a casual kitchen moment—makes the ad instantly relatable.

This campaign is a strategic move to connect with today’s audience, who crave more than just good taste. They want stories. They want feelings. They want something that sticks—and Hide & Seek delivers it all wrapped in one chocolaty bite.

Celebrity Power, Timeless Appeal

By bringing Ananya Panday and Lakshya together, Hide & Seek taps into two rising stars whose fan bases are rapidly growing. Ananya’s strong youth connect and Lakshya’s heartthrob status help the brand reach its target audience effortlessly. Their on-screen chemistry, though new, feels authentic—drawing viewers in and leaving them craving more.

The campaign also benefits from being highly shareable. Whether it’s a reel, a short film, or a meme, the internet loves a good love story—and Hide & Seek gives fans plenty to talk about.