~ Ai+ Smartphone stamps Rajouri Garden Metro as Ai+ NOVA Smartphone station — gates, Hindi-English announcements, and commute-scale recall ~
New Delhi, September 2026: Ai+ Smartphone has tied up with Rajouri Garden Metro Station, turning one of Delhi’s busiest everyday commute nodes into a branded identity: “Ai+ NOVA Smartphone Rajouri Garden Metro Station.” The play is less about a one-off creatives burst and more about parking the brand inside the city’s muscle memory — the walk to the gate, the wait on the platform, the ride across the network.
The association stretches beyond station walls. In-metro announcements across the Delhi Metro network will introduce the station as “Ai+ NOVA SMARTPHONE Rajouri Garden Metro Station” in both English and Hindi, building repeated audio recall as passengers move through the city. Entry gates carry prominent Ai+ NOVA SMARTPHONE branding with a welcome line that makes the rename hard to miss: “Welcome to Ai+ NOVA Smartphone Rajouri Garden Metro Station.”
“With Ai+ NOVA Smartphone Rajouri Garden Metro Station, we are taking Ai+ beyond the smartphone screen and making it part of how millions of people move through the city every day,” said Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone. “For a young brand, putting our name on an iconic part of Delhi’s everyday infrastructure is a significant moment and reflects the scale of our ambition for Ai+ Smartphone.”
The move fits Ai+’s broader bet on high-impact consumer touchpoints — visibility, familiarity and recall at scale — rather than living only on screens and digital media. Embedding the NOVA identity into a high-frequency commuter environment is meant to create a connection that outlasts a media flight, as the brand expands through new products, partnerships and cultural integrations across India.
Marketing take: When you’re a young handset brand fighting for mental availability, own a station name people hear twice a day — Hindi and English — and let the commute do the frequency.
