Häfele’s Second Sachin Film — Custom Cabinet Fronts Maximise the Kitchen

Mumbai, September 2026: Häfele India has released the second film in its ongoing campaign with brand ambassador Sachin Tendulkar, this time putting customisable kitchen spaces centre stage. The spot continues the brand’s ‘Maximising what matters the most’ line and spotlights Customisable Cabinet Fronts — colours, materials and finishes that let homeowners tailor a kitchen to personal taste rather than a catalogue default.

The latest film follows an earlier execution on Häfele dishwashers. Both lean on everyday situations with Tendulkar and Ajay Bhaiya to show product features without a hard product lecture. The dishwasher film played on Sachin’s century association — cleaning up to 100 utensils in a single cycle — while this one shifts from capacity flex to personalisation freedom. The campaign was shot at Häfele’s Design Centre in Mahalaxmi, Mumbai.

Frank Schloeder, managing director, Häfele South Asia, said: “Homes are becoming increasingly personal, with people looking for solutions that allow their spaces to reflect their individual lifestyles and preferences. At Häfele, we believe personalisation is about more than choice; it is about giving people the freedom to bring their vision to life while delivering the quality, precision and functionality they expect from us.”

Sachin Tendulkar said: “In a space like the kitchen, it is not only about convenience and functionality, but also about creating an environment that reflects your individual style and preferences.” Shweta Rangra, vice president, Marketing, Häfele India, added that the phase turns strong product propositions into simple, memorable stories — functionality and personalisation under one central thought.

MAM editorial team The strategists and writers at Mad About Marketing, writing up what we see in the work every week.