Blackberrys AW’26 — Vikrant Massey Unveils ‘Winning in Progress’ at Connaught Place

New Delhi, September 2026: Menswear brand Blackberrys has unveiled its Autumn Winter 2026 collection, AW’26 – Winning in Progress, at an exclusive launch at its Connaught Place store — with actor Vikrant Massey unveiling the line as the face of a philosophy that treats success as a mindset, not a finish line.

At the heart of AW’26 is Blackberrys’ read on the contemporary Indian man: every win is a stepping stone, growth is ongoing, and style should keep pace with ambition. Rather than pinning progress to a single milestone, the brand is selling the momentum of constantly moving forward — sharp tailoring, versatile styles and refined silhouettes meant to balance individuality and sophistication across occasions.

Vikrant Massey is positioned as the living case for that ethos — roles that reinvent, creative boundaries that keep shifting — so the CP launch doubled as an immersive style-and-culture night for guests to try the collection against how today’s Indian man actually dresses and aspires.

“The Indian man today is defined by a constant desire to evolve — in how he thinks, how he works and how he presents himself to the world,” said Purvaa Kapadia, VP Brand Experience, Blackberrys. “‘Winning in Progress’ captures this larger belief that progress is not measured by a single milestone, but by the willingness to keep moving forward. With AW’26, we are building on our understanding of the contemporary Indian man and translating that into a more relevant, modern expression of style.”

MAM editorial team The strategists and writers at Mad About Marketing, writing up what we see in the work every week.