Laqshya Locks Exclusive Ad Rights at Vizag’s New Airport — Bhogapuram Becomes Airport No. 4
~ Laqshya Media Group takes exclusive advertising rights at Alluri Sitarama Raju International Airport in Bhogapuram — digital, static, branded and experiential inventory for Visakhapatnam’s new VTZ gateway ~
Mumbai / Visakhapatnam, September 2026: Laqshya Media Group has secured exclusive advertising rights at Alluri Sitarama Raju International Airport, the greenfield airport at Bhogapuram in Andhra Pradesh’s Vizianagaram district — now the primary scheduled-commercial gateway for Visakhapatnam under IATA code VTZ.
The terminal already handles 52–54 air traffic movements and around 7,000 passengers a day, against an initial design capacity of six million passengers a year. Laqshya will build the media environment across digital, static, branded and experiential formats, planned around passenger flow, dwell time and the terminal’s architecture.
Bhogapuram becomes the fourth airport in Laqshyas media portfolio, after Rajiv Gandhi International Airport, Hyderabad, Cochin International Airport and Noida International Airport — and deepens the group’s long-standing partnership with GMR.
“This is a proud moment for Laqshya as we extend our partnership with the GMR Group to another important gateway city on Indias eastern seaboard. Airports have become some of the most valuable media environments in the country, and the scale and ambition of Bhogapuram make it a natural fit for our growing portfolio,” said Alok Jalan, CMD, Laqshya Media Group.
“Visakhapatnam presents a strong business opportunity for Laqshya and our advertising partners… Our focus will be on developing the inventory strategically, maximising the value of each media asset and creating solutions that deliver strong visibility and measurable value for advertisers,” added Shashi Sinha, CEO, Laqshya Hyderabad Airport Media.
FICCI-EY pegged airport media at 53% of India’s Rs 2,020 crore transit OOH market in 2025 — context that makes a new eastern coastal gateway with live traffic already in place a commercially sharp add for both Laqshya and brands hunting premium captive audiences.
Marketing take
Airport OOH wins when passenger volume is real on day one. Bhogapuram gives Laqshya an eastern anchor with traffic already moving — the brief now is inventory craft, not waiting for footfall to catch up.
