Vijay Sales Taps Rahul Dravid — ‘Delivering Apnapan’ Meets The Wall
Consumer electronics retailer Vijay Sales signs Rahul Dravid as brand ambassador for a 360° TV–digital–store push built around trust and ‘Delivering Apnapan’
Mumbai, September 2026: Vijay Sales has appointed former India captain and coach Rahul Dravid as its brand ambassador, betting that cricket’s most trusted face can carry its Delivering Apnapan” proposition as the chain pushes a wider national footprint.
The partnership will put Dravid across a 360-degree campaign on television, digital and social, plus in-store presence — and into category-led and festive films through the year. Founded in 1967, Vijay Sales now runs more than 170 stores and lists over 10,000 products across consumer electronics and appliances. The timing also lands as the retailer deepens Bengaluru, where it already has seven stores, including a 28,000 sq ft flagship in Marathahalli — a market where Dravid’s Karnataka roots add regional heat to a national brief.
Nilesh Gupta, Director, Vijay Sales, said: “Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth.”
Rahul Dravid said: “Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
Dravid’s current portfolio already spans Colgate Total, Paradeep Phosphates, buildAhome, Freedom Refined Sunflower Oil, UNIQLO, Grundfos, Hexaware Technologies and Alpex Solar — so this is less a debut endorsement and more another dependability brand adding The Wall to the shelf.
Marketing take
In a category crowded with festive price-shouts, Vijay Sales is buying trust equity, not just a celebrity cutaway — using Dravid to turn “apnapan” from a tagline into a retail relationship story.
