~ The EPIC Company (formerly IN10 Media) acquihires GenAI storytelling studio The Dosa Studios — co-founders Anwar Khan and Annanyaa Nautiyal join EPIC AI Lab as EVPs ~
Mumbai, September 2026: The EPIC Company, formerly IN10 Media Network, has acquihired GenAI-native storytelling studio The Dosa Studios to accelerate its push into a growing GenAI content universe. Co-founders Anwar Khan and Annanyaa Nautiyal, along with key GenAI artists from the studio, are joining EPIC AI Lab — the company’s co-creation space built to fuse human imagination with intelligent production tools.
Under the transition, Nautiyal becomes Executive Vice President – Business Development at EPIC AI Lab, while Khan takes Executive Vice President – GenAI Operations. The Dosa Studios built its name at the intersection of design, storytelling and machine intelligence, developing generative workflows and AI-assisted production pipelines that EPIC now wants inside its own content slate.
Aditya Pittie, Managing Director, The EPIC Company, said the fit was immediate. When we looked at the incredible work Anwar and Annanyaa were doing, it was immediately clear that they were the right leaders to head our GenAI vertical. Bringing them and their team on board marks a pivotal moment in pushing the boundaries of modern media. By integrating their generative workflows into our content ecosystem, we are accelerating our vision for EPIC AI Lab.”
Nautiyal framed the move as scale for a craft the studio had already proven. “Joining The EPIC Company opens extraordinary possibilities. We built our foundation on fusing design, technology, and narrative. Under the EPIC AI Lab umbrella, we now have the scale, reach, and strategic backing to turn that into high-impact commercial opportunities.” Khan added: Generative AI is a new medium for creative cognition. Joining EPIC lets our team go aggressive on GenAI operations, deploying advanced pipelines to build immersive content universes at unprecedented speed.”
EPIC AI Lab is pitched as more than a sandbox: the company highlights an EPIC Co-Director an AI-enabled creative companion meant to support ideation, scripting, world-building and post-production with audience insight. For India’s media and entertainment marketeers watching GenAI studios get absorbed into larger content groups, the acquihire is another signal that generative storytelling is moving from experiment to operating muscle.
