Ajmal Dubai Appoints Ranveer Singh as Brand Ambassador with ‘Your Unseen Power’ Campaign

Ajmal Dubai strengthens its presence in India by appointing Ranveer Singh as its brand ambassador and unveiling a new campaign titled Your Unseen Power. With this move, the fragrance house blends its rich legacy with a modern narrative designed to connect with a younger audience.

The campaign goes live across more than 575 PVR screens nationwide, supported by a strong digital rollout, ensuring wide visibility and engagement across urban markets.

A Star Powered Strategic Move

Ajmal Dubai brings Ranveer Singh on board as more than just a celebrity face. Known for his bold personality and expressive style, Ranveer naturally aligns with the brand’s philosophy of individuality and self expression.

His association adds a contemporary edge to Ajmal’s decades old perfumery heritage, helping the brand stay relevant in an evolving fragrance market where consumers seek identity driven choices.

‘Your Unseen Power’ Takes Centre Stage

At the heart of the campaign lies a powerful idea. Ajmal positions fragrance as more than just a scent. It becomes a personal statement that reflects one’s inner strength and personality.

The campaign introduces three distinct fragrances, each crafted to represent different emotional and sensory experiences.

Aristocrat stands for confidence and sophistication.
Aurum Summer captures freshness and vibrant energy.
Wisal Layl reflects depth, intimacy, and allure.

Together, these fragrances allow consumers to explore different facets of their identity through scent.

Bridging Heritage with Modern Appeal

Ajmal Dubai builds on its 75 year legacy of craftsmanship while adapting to the preferences of a new generation. The campaign successfully balances tradition with contemporary storytelling.

Ranveer Singh shares his connection with the brand by highlighting how fragrance acts as an extension of personality. He describes the featured scents as experiences that empower individuals to embrace their unseen strength.

This narrative resonates strongly with younger consumers who value authenticity and self expression in the brands they choose.

Expanding Reach Across India

The campaign’s presence across PVR screens ensures high impact visibility in premium entertainment spaces. Combined with digital distribution, Ajmal maximizes reach among urban and digitally active audiences.

This multi platform approach allows the brand to engage consumers at multiple touchpoints, creating both awareness and aspiration.

A Vision Rooted in Expression

Abdulla Ajmal, CEO of Ajmal Group, emphasizes that Ranveer Singh represents more than endorsement. He reflects the brand’s vision of creativity and individuality.

The campaign celebrates the idea that true power lies in what cannot always be seen. Through fragrance, Ajmal encourages consumers to express this invisible yet powerful aspect of themselves.

Strengthening Market Presence

With this campaign, Ajmal Dubai reinforces its position in India’s growing fragrance market. By combining heritage, storytelling, and a strong ambassador, the brand creates a compelling narrative that appeals to both existing and new consumers.

The featured fragrances are available across online and offline platforms, making it easy for consumers to experience the collection.

Through Your Unseen Power, Ajmal Dubai does not just promote perfumes. It invites individuals to discover and express a deeper, more personal side of themselves.