Ekta Kapoor’s Balaji Telefilms unveils Astrovani beginning its astrology journey

A Premium Astrology App Built for Daily Guidance

Balaji Telefilms expands beyond entertainment with AstroVani by Balaji, a premium astrology app that blends traditional wisdom with a clean, modern interface. The app delivers daily horoscopes, personalised insights, and live consultations with vetted astrologers, numerologists, and palmists. Users open the app, pick their concern—career, relationships, finance, or wellness—and receive guidance designed to fit seamlessly into everyday routines.

Ektaa R Kapoor’s Vision for Accessible Astrology

Founder and Joint MD Ektaa R Kapoor positions AstroVani as a heartfelt initiative shaped by her own belief in astrology’s guiding power. She frames the app as a “trusted companion” that helps people find clarity and confidence. By pairing credible experts with intuitive design, Kapoor turns a deeply personal practice into an accessible, tech-enabled experience for audiences across India.

Expanding Balaji’s Legacy Beyond Entertainment

Sanjay Dwivedi, Group CEO of Balaji Telefilms, highlights AstroVani as a strategic step in the company’s digital transformation. The launch brings Balaji into a high-engagement category where culture and technology meet. Balaji moves beyond on-screen storytelling to build scalable digital products for everyday needs—extending its relevance beyond traditional entertainment.

Trust, Ease, and Relevance at the Core

Dhaval Sheth, Chief Strategy Officer, explains how the team designed AstroVani to feel credible from first tap to final consultation. The product experience focuses on trust through expert onboarding, ease through straightforward user flows, and relevance through personalised recommendations. The result is an astrology app that honors cultural roots while embracing the speed and simplicity users expect from modern mobile platforms.

Features That Turn Insight into Action

AstroVani helps users move from curiosity to clarity. Daily horoscopes offer quick, digestible direction. Personalised insights add depth based on unique profiles and life stages. Live sessions with astrologers, numerologists, and palmists enable real-time guidance for decisions that matter today—not someday. The interface minimises friction so users can enter a query, connect with an expert, and apply advice without jumping between apps or channels.

Designed for India’s Growing Spirituality-Tech Audience

AstroVani aligns with a fast-growing spirituality-tech movement, where users seek meaningful tools that respect tradition and deliver modern convenience. The app elevates quality, vets practitioners, and prioritises transparent communication—solving category pain points and setting a premium benchmark for ethics and user care.

Availability and What’s Next

AstroVani by Balaji is available now on Android, bringing daily guidance to millions of users. An iOS version will follow soon, expanding access across platforms and reinforcing Balaji’s commitment to continuous product evolution. As the app scales, you’ll get richer content, deeper personalisation, and broader expert networks—anchored in trust, simplicity, and relevance.

The Bottom Line

With AstroVani, Balaji Telefilms transforms its storytelling heritage into a daily utility that supports decision-making and personal growth. The app fuses authentic astrology with intuitive tech to help you find clarity, connect with top experts, and navigate life confidently.