Colgate Elevates Priyam Kanchwala to Brand Experience Media Lead

Colgate-Palmolive (India) Ltd. has elevated Priyam Kanchwala to the role of Strategy and Brand Experience Media Lead, a move that puts media strategy and brand experience under a single remit.

Kanchwala announced the promotion on LinkedIn, saying, “I’m happy to share that I’m starting a new position as Strategy and Brand Experience Media Lead at Colgate-Palmolive (India) Ltd.!” Before the elevation, Kanchwala served as Senior Manager – Integrated Media at the company.

01 · What the role covers

The new role is responsible for driving strategic media initiatives and strengthening brand experiences through innovative, consumer-centric media approaches. It is designed to support the company’s broader marketing and business objectives, rather than live as a standalone media planning function.

That small detail is the story. The title marries “strategy”, “brand experience” and “media” in one mandate, a clear sign of how media leadership is being redefined inside large FMCG organisations.

Kanchwala brings a multi-format background to the job, having worked at Marico Limited, Madison World and Mediaedge:cia. Across those stints, the experience spans media planning, media strategy, integrated marketing, digital strategy, mobile marketing and online advertising.

02 · Why this matters for marketing leaders

For CMOs and brand managers, this promotion is a useful signal. When a marketer of Colgate-Palmolive India’s scale asks a media leader to own brand experience, it acknowledges that every paid, owned and earned touchpoint is the brand.

A consumer’s journey through search, social, commerce, influencer content and traditional media is not a media plan to be optimised in silos. It is the experience people judge, remember and talk about. Media leaders who understand that can shape the brand, not just buy attention.

The practical read for marketing teams:

• Audit whether your media lead owns the full experience, not just reach and frequency.
• Use integrated media data to shape messaging, not only placement decisions.
• Reward strategists who bridge media effectiveness with brand consistency.

The elevation also points to a growing expectation: media leaders must connect investment to brand perception, not simply report reach, frequency or cost metrics. Brands that keep media planning and brand experience separate risk running efficient campaigns that underperform as experiences.

03 · A profile built on learning

Kanchwala describes a professional approach centred on being straightforward, embracing challenges and questioning the status quo. That mindset matters in a role where media choices must serve both commercial returns and long-term brand health.

For rising media professionals, the move also maps an accessible career path: from integrated media planning to ownership of brand experience. For organisations, it is a reminder to align leadership titles with the customer journey, not legacy media structures.

Source: MediaNews4U

Mad About Marketing Desk The strategists and writers at Mad About Marketing, writing up what we see in the work every week.