Thursday, 5 November 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped
Tag

Yash

Every story we have tagged Yash.

1 story
After Diljit’s Aaah, Coca-Cola Taps Yash for Bondaaah in a Sound Led Strategy
Advertising25 Feb

After Diljit’s Aaah, Coca-Cola Taps Yash for Bondaaah in a Sound Led Strategy

Coca-Cola appears to be sharpening its sonic identity in India. After building recall around Diljit Dosanjh’s exaggerated “aaah” that turned everyday meals into a playful mnemonic,…