Thursday, 8 October 2026
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

storytelling

Every story we have tagged storytelling.

6 stories
Myth: “Advertising is Manipulation”
Marketing17 Aug

Myth: “Advertising is Manipulation”

Is advertising just a form of manipulation? It’s a common belief that has persisted over time, but let’s take a closer look. The idea that advertising…

The Role of Storytelling in Building a Strong Brand Narrative
Marketing05 Jul

The Role of Storytelling in Building a Strong Brand Narrative

Storytelling is a powerful tool in building a strong brand narrative, capable of connecting with audiences on a deeper level and fostering loyalty. In today’s competitive…

The Influence of Music in Advertising: Creating Memorable Campaigns
Marketing03 Jul

The Influence of Music in Advertising: Creating Memorable Campaigns

Music has long played a vital role in advertising, serving as a powerful tool to create emotional connections, enhance brand recall, and make campaigns memorable. In…

How Virtual Reality is Revolutionizing Marketing Campaigns
Marketing01 Jul

How Virtual Reality is Revolutionizing Marketing Campaigns

Virtual reality (VR) is transforming the marketing landscape, offering immersive and interactive experiences that engage consumers like never before. As VR technology becomes more accessible, brands…

The Benefits of Storytelling in Brand Marketing
Marketing27 Jun

The Benefits of Storytelling in Brand Marketing

Storytelling has become an essential tool in brand marketing, enabling companies to create deeper connections with their audience. By weaving narratives that resonate with customers, brands…

The Psychology Behind Effective Advertising Campaigns
Marketing21 Jun

The Psychology Behind Effective Advertising Campaigns

In the competitive world of marketing, understanding the psychology behind consumer behavior is key to creating effective advertising campaigns. By tapping into psychological principles, brands can…