Friday, 9 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

shared memories

Every story we have tagged shared memories.

1 story
Why the First Video Call Home Became Collective Nostalgia
Strategy09 Oct

Why the First Video Call Home Became Collective Nostalgia

A first video call home feels private, but millions crossed it at once in 2016. Here’s why shared memories make durable brand nostalgia.