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regret marketing

Every story we have tagged regret marketing.

1 story
Flipkart turns Piyush Mishra’s regret into a BBD iPhone hook
Advertising30 Oct

Flipkart turns Piyush Mishra’s regret into a BBD iPhone hook

How McCann India turned Piyush Mishra's real regret into Flipkart's Big Billion Days iPhone hook, and why searchable regret beats festive noise.