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provenance marketing

Every story we have tagged provenance marketing.

1 story
Aashirvaad turns Uthukuli butter into a festive ghee story
Advertising06 Nov

Aashirvaad turns Uthukuli butter into a festive ghee story

Aashirvaad launches ghee made with Uthukuli butter and a documentary film tracing the region's dairy craft, with lessons for provenance marketing.