Saturday, 17 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

OTC advertising

Every story we have tagged OTC advertising.

1 story
Himalaya Koflet turns cough’s awkward spotlight into strategy
Advertising17 Oct

Himalaya Koflet turns cough’s awkward spotlight into strategy

Himalaya Wellness and Social Panga reframe cough relief around the unwanted attention a cough attracts, giving lozenges and syrup distinct roles.