Friday, 9 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

MMA Global India

Every story we have tagged MMA Global India.

1 story
Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed
Marketing09 Oct

Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed

Amazon Ads, MMA Global India and WPP Media launch a playbook showing 82% of Indian advertisers aspire to full-funnel, yet only 18% succeed.