Saturday, 17 October 2026
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Mattel

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Inside Barbie’s $1.5B adult toy opportunity
Brands17 Oct

Inside Barbie’s $1.5B adult toy opportunity

Mattel pairs a $60 Celine Dion collector doll with a Smriti Mandhana role-model doll as Barbie chases the $1.5B adult toy market and cultural IP status.