marketingstrategies

The Rise of Dark Social: How to Track and Leverage It in Marketing

Understanding Dark Social Dark social refers to the sharing of content through private channels like email, messaging ap...

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The Impact of Emotion AI on Consumer Insights

Emotion AI, also known as affective computing, is revolutionizing how brands understand and interact with consumers. By ...

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Myth: Viral Marketing is a Strategy

Ever heard someone say, “Let’s just make it go viral”? It’s a tempting thought, right? The idea of creating ...

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The Role of Digital Twins in Retail Marketing

Digital twins are rapidly becoming a transformative technology in retail marketing, offering brands innovative ways to e...

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The Role of Social Listening in Modern Marketing

Social listening has become an essential tool in modern marketing, enabling brands to tap into real-time conversations a...

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The Impact of Social Proof on Consumer Decision-Making

Social proof is a psychological phenomenon where people look to the behavior of others to guide their own actions, espec...

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The Impact of AI-Generated Content on Marketing Strategies

Artificial intelligence (AI) is transforming marketing strategies, particularly through the generation of content. AI-ge...

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The Role of AI in transforming Modern Marketing Strategies for Enhanced Engagement and Growth

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering innovative solutions to enhance custom...

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