Wednesday, 14 October 2026
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Festive ad spend to grow 13–17% as brands approve AI systems
Advertising14 Oct

Festive ad spend to grow 13–17% as brands approve AI systems

Festive 2026 ad spend is projected to grow 13–17% to ₹60,000–62,000 crore, as brands shift from approving every ad to approving the systems that create them.