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marketing strategy
Every story we have tagged marketing strategy.
From Free Data to Daily Habit: Jio’s 2016 Launch Code
The 2016 Welcome Offer taught India's marketers that free data only works when it becomes a daily habit. A look at the expectation reset.
Indian Brands Are Named in Half of AI Search Answers
India leads generative AI adoption, yet the playbooks are US-centric. Here's how CMOs can win when Gemini names brands but rarely sends the click.