Tuesday, 20 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped
Tag

marketing spend

Every story we have tagged marketing spend.

1 story
When repeat purchases are years away, brands count households
Marketing20 Oct

When repeat purchases are years away, brands count households

CMOs from Usha, Hindware, Dreame, Macaw Paints and Shyam Steel explain how to make acquisition economics work when the next purchase is a decade away.