Monday, 12 October 2026

For brand leaders

MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work

Celebrating the work

BrandsThe brands making news, and the moves behind them

Craft

AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands

Channels

MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up

Industry

NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing

Browse

All topicsEverything we cover, grouped

Tag

marketing case

Every story we have tagged marketing case.

1 story

Jio Story: The Welcome Offer That Made Data Invisible

Marketing12 Oct

Jio Story: The Welcome Offer That Made Data Invisible

The 2016 Welcome Offer reframed data from a cost to a habit. Here's the marketing logic behind the reset, and what brand leaders can reuse.