Thursday, 12 November 2026
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L'Oréal

Every story we have tagged L'Oréal.

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Maybelline swaps ‘she’ for ‘we’ in its 35-year-old tagline
Brands12 Nov

Maybelline swaps ‘she’ for ‘we’ in its 35-year-old tagline

The line that helped make Maybelline famous shifts from 'she' to 'we' with two full stops, as the brand reframes inclusion in a legacy tagline.