Thursday, 8 October 2026

For brand leaders

MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work

Celebrating the work

BrandsThe brands making news, and the moves behind them

Craft

AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands

Channels

MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up

Industry

NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing

Browse

All topicsEverything we cover, grouped

Tag

Indian branding

Every story we have tagged Indian branding.

1 story

Zouk turns bags into companions in new Kriti Sanon film

Advertising08 Oct

Zouk turns bags into companions in new Kriti Sanon film

Zouk's new film with Kriti Sanon personifies its bags as everyday companions, building an emotional positioning for India's younger fashion shoppers.