Sunday, 11 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

habit marketing

Every story we have tagged habit marketing.

1 story
Jio’s Welcome Offer: The 170-Day Reset Marketers Still Study
Marketing11 Oct

Jio’s Welcome Offer: The 170-Day Reset Marketers Still Study

In 2016 Jio's Welcome Offer removed the data meter from daily life and built a habit before asking for loyalty. Marketers still study the 170-day reset.