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GTPL Hathway

Every story we have tagged GTPL Hathway.

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GTPL Plans a 50,000-Home TV Measurement Panel
Media24 Oct

GTPL Plans a 50,000-Home TV Measurement Panel

GTPL Hathway is scaling a Return Path Data panel from 10,000 to 50,000 homes, offering advertisers and broadcasters a ratings-freeze workaround.