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festive sales

Every story we have tagged festive sales.

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Festive e-commerce may hit Rs 1.55 lakh cr, but margins dip
Strategy20 Oct

Festive e-commerce may hit Rs 1.55 lakh cr, but margins dip

Online festive sales may touch Rs 1.55 lakh crore, but rising input costs and discounts are squeezing margins. Here's how brands are balancing demand and profit.