Wednesday, 7 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

everyday shift

Every story we have tagged everyday shift.

1 story
From Cyber Cafe to Pocket: Jio’s Everyday Data Shift
Brands07 Oct

From Cyber Cafe to Pocket: Jio’s Everyday Data Shift

In 2016, India rationed data and queued at cyber cafes. Today, the pocket phone quietly carries work, payments and entertainment. Here's the shift.