Tag
data utility
Every story we have tagged data utility.
Jio Story: The Everyday Utility Layer in Three Small Moments
The chai stall, the study call and the family road trip show how data became ambient utility for India's marketers.
The Data Saver, the Binger and Dadi’s First Call
The daily habits of a data saver, binger, kirana owner, creator and Dadi show how India's data reset became everyday utility.