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data habits

Every story we have tagged data habits.

2 stories
Jio Story: The Welcome Offer That Reset Consumer Expectations
Strategy09 Oct

Jio Story: The Welcome Offer That Reset Consumer Expectations

How Jio's 2016 Welcome Offer removed the data meter, reset consumer expectations, and gave marketers a framework for building new habits.
Jio Story: From Rationed Data to an Always-On Pocket
Marketing09 Oct

Jio Story: From Rationed Data to an Always-On Pocket

From rationed data and cyber cafe timers to the phone in every pocket, here's how 2016 rewired daily habits and attention for India's brands.