Wednesday, 11 November 2026
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customer acquisition cost

Every story we have tagged customer acquisition cost.

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D2C festive sales rose 45%, but one in five brands fell
Strategy11 Nov

D2C festive sales rose 45%, but one in five brands fell

Diwali 2026 lifted D2C sales value 45%, but one in five brands saw shipments fall over 25% as higher CAC and creative gaps split winners and…