Thursday, 29 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped
Tag

Counterpoint Research

Every story we have tagged Counterpoint Research.

1 story
Smartphone brands recast festive ad spends after 20% slump
Marketing29 Oct

Smartphone brands recast festive ad spends after 20% slump

India's smartphone festive ad budgets face a sharper conversion test after Q3 shipments fell 20%; brands are choosing selective allocation over cuts.