Wednesday, 11 November 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped
Tag

Content Creation

Every story we have tagged Content Creation.

1 story
Dabur triples influencer activity, leans on AI for efficiency
Marketing11 Nov

Dabur triples influencer activity, leans on AI for efficiency

Dabur India triples influencer activity and moves digital to almost 43% of media spend, leaning on AI and in-house content for efficiency.