Wednesday, 28 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped
Tag

chosen family

Every story we have tagged chosen family.

1 story
Titan turns 55% gifting insight into Diwali chosen-family films
Advertising28 Oct

Titan turns 55% gifting insight into Diwali chosen-family films

Titan reframes Diwali gifting around friends and colleagues, using the insight that 55% of its watches are bought as gifts. Here's the strategy.