Wednesday, 4 November 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped
Tag

Brand repositioning

Every story we have tagged Brand repositioning.

1 story
Dabur Chyawanprash makes a play for daily wellness, not winter
Advertising04 Nov

Dabur Chyawanprash makes a play for daily wellness, not winter

Dabur India and McCann India reposition Chyawanprash from a winter remedy to a daily wellness habit by visualising protection across body, organs and cells.