Sunday, 18 October 2026

For brand leaders

MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work

Celebrating the work

BrandsThe brands making news, and the moves behind them

Craft

AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands

Channels

MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up

Industry

NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing

Browse

All topicsEverything we cover, grouped

Tag

Brand Purpose

Every story we have tagged Brand Purpose.

1 story

Advertising18 Oct

Safed Detergent’s Puja film: stain removal as inclusion

Safed Detergent's new Durga Puja film gifts a tea boy a kurta, turning its stain-removal story into one about inclusion and shared joy.