Sunday, 1 November 2026

For brand leaders

MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work

Celebrating the work

BrandsThe brands making news, and the moves behind them

Craft

AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands

Channels

MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up

Industry

NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing

More topics

Ad ReviewsThe latest stories in Ad Reviews.

Browse

All topicsEverything we cover, grouped

Tag

ambushmarketing

Every story we have tagged ambushmarketing.

1 story

Sting’s Smart Move: How Pepsi’s Blue Energy Stole the Show During the 2023 Cricket World Cup

Marketing12 Aug

Sting’s Smart Move: How Pepsi’s Blue Energy Stole the Show During the 2023 Cricket World Cup

In the high-stakes world of brand sponsorship, being the official sponsor of a major event like on how Pepsi's Blue Energy Stole the Show at the…