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Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed
Marketing09 Oct

Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed

Amazon Ads, MMA Global India and WPP Media launch a playbook showing 82% of Indian advertisers aspire to full-funnel, yet only 18% succeed.