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Vi has unveiled an exciting new campaign for its Nonstop Hero plan, designed to address one of the biggest frustrations for prepaid users: running out of data. As mobile internet becomes essential for work, learning, entertainment, and social connections, Vi steps in with unlimited 4G and 5G data* for a full day, every day, with plans starting at just Rs. 365.

Vi Nonstop Hero: No More Daily Data Limits

Many prepaid users often exhaust their daily data limits three to seven times a month, forcing them to buy add-on recharges. Vi Nonstop Hero eliminates this problem by offering uninterrupted internet access for a month. Whether users are streaming movies, attending online classes, gaming, or staying in touch with loved ones abroad, they can now enjoy seamless connectivity without extra charges.

Vi’s Nonstop Hero plan falls under the larger Hero proposition, which also includes Super Hero and Hero plans, catering to different customer needs. But Nonstop Hero stands out as the only prepaid plan in India that provides unlimited data all day, every day.

Engaging Campaign Highlights Everyday Data Woes

The campaign, created by Ogilvy India, uses a relatable story to highlight the problem of daily data exhaustion. In the TVC, a young man tries to wish his girlfriend abroad on her birthday via video call. Each time, a pop-up warning interrupts the conversation, illustrating the frustration of running out of data at critical moments.

The ad then positions Vi Nonstop Hero as the ultimate solution, offering freedom to work, stream, game, and connect without interruptions.

Vi CMO Comments on the Campaign

Avneesh Khosla, CMO of Vi, said,
“At a time when data has become as vital as electricity, running out of it mid-task can be deeply frustrating. “Vi Nonstop Hero removes daily data limits, letting customers work, stream, game, and connect without interruptions. We’re the only telco in India offering unlimited smartphone data, brought to life through our fun, relatable campaign.

Campaign Visibility Across Platforms

Vi will showcase the campaign on television and digital platforms, ensuring maximum reach and engagement. By combining relatable storytelling with a practical solution, Vi positions Nonstop Hero as the ideal plan for prepaid users who rely heavily on mobile internet every day.