How Zepto Pulls Off 50+ Ads in 6 Months Without Breaking the Bank

In the fast-paced world of quick commerce, Zepto has emerged as a master of speed—not just in delivery, but also in advertising. Since its launch in 2021, the brand has grown beyond groceries to include electronics, skincare, sports gear, and more. To spotlight this ever-expanding range, Zepto has produced over 50 ad films in just six months—without burning a hole in its pocket.

Speed and Simplicity Power Zepto’s In-House Creativity

At the heart of this content engine is Devargh Mukherjee, Senior Creative Manager at Zepto, who joined the team in September 2024. His strategy? Keep it sharp, funny, and relatable. Unlike traditional agencies that spend weeks on approvals, Zepto’s in-house model enables rapid production—some ads go from concept to launch in just five days.

“We know we have just 30 seconds of our customer’s time,” says Mukherjee. “So we cut the fluff. We’re here to entertain and sell—nothing else.”

One Production House, Endless Ideas

To streamline the process, Zepto works exclusively with Third Floor Films. This dedicated partnership ensures seamless coordination—from scripting and shooting to grading and editing. The team has established a workflow that supports Zepto’s fast-paced ad calendar while keeping costs remarkably low.

Unlike larger brands that invest crores per brand film, Zepto operates on a lean budget. The result? Efficient, scalable campaigns that deliver both performance and personality.

Bold Concepts That Break the Mold

Zepto doesn’t play it safe. From turning sunscreen into a horror story with Honasa to making the Zepto delivery rider the main character in Surf Excel’s Holi film, the brand embraces creative risks. Even brands like Whisper have stepped out of their comfort zones to collaborate on unconventional, bite-sized campaigns.

“We pick brands that want to grow with us—and have fun,” Mukherjee says. “They get to try a tone they wouldn’t normally use on their own platforms.”

The Rider Becomes the Star

One of Zepto’s most iconic branding moves? Turning the delivery rider into a hero. Whether he’s lounging poolside in a sunscreen ad or getting a fist bump from Anurag Kashyap in an Eno commercial, he’s no longer just a background prop. He represents the heart of Zepto’s identity—fast, quirky, and ever-present.

Interestingly, Zepto avoids over-reliance on big celebrities. They only collaborate with personalities who feel authentic to the brand. “Akshay Kumar feels like someone who might actually order groceries. That’s what makes him work for us,” says Mukherjee.

Platform-Smart Storytelling

Performance takes priority over virality. Ads are structured for flexible editing, with longer versions crafted for platforms like LinkedIn and Instagram, while 6–10 second cuts are reserved for performance marketing.

By focusing on storytelling that’s both efficient and entertaining, Zepto has cracked the code of modern advertising—delivering consistent, high-impact content at scale.

With more ads lined up, Zepto proves that speed, creativity, and smart collaboration can outshine big budgets. Their secret? A purple uniform, a punchy script, and a lot of laughs along the way.