FedEx and CSK Unveil “Every Out-of-the-Box Idea Needs a Box” to Celebrate Bold Entrepreneurs

FedEx, the world’s leading express transportation company, teams up once again with Chennai Super Kings (CSK) to launch a powerful new digital campaign in India. Titled “The FedEx Factor – Powering Bold Business Ideas,” the film stars CSK legends MS Dhoni, Ruturaj Gaikwad, and Ravichandran Ashwin and draws an inspiring connection between the game of cricket and the spirit of Indian entrepreneurship.

FedEx, the Official Sponsor of CSK, uses this campaign to champion small and medium businesses (SMBs) across the country. The film reflects the mindset of New India—an India driven by visionaries who break boundaries, challenge norms, and turn bold ideas into thriving businesses.

From the Pitch to the Marketplace

The digital film beautifully captures the synergy between cricket and entrepreneurship. Just as CSK players rely on strategy, focus, and resilience on the field, entrepreneurs depend on persistence, vision, and strong logistics to succeed. FedEx positions itself as the backbone of these bold ventures—offering reliable, global shipping solutions that help bring every out-of-the-box idea to life.

The campaign message is simple yet impactful: Every out-of-the-box idea needs a box—and FedEx delivers it with speed, precision, and global reach.

A Film That Inspires

Unveiled across social media and digital platforms, the film showcases how an entrepreneur’s dream transforms into reality—with FedEx handling the logistics. In particular, featuring CSK icons in key moments, the ad captures attention not just from cricket fans but also from business leaders and emerging startups across India.

Nitin Navneet Tatiwala, Vice President – Marketing, Air Network and Customer Experience, FedEx (Middle East, Indian Subcontinent, and Africa), states, “Our multi-year association with CSK allows us to connect with millions of passionate fans. Just like cricket, entrepreneurship demands resilience, preparation, and belief. We’re proud to support businesses that dare to dream big.”

CSK Partnership: A Symbol of Excellence

The FedEx logo appears prominently on the back of CSK’s iconic yellow jersey, reinforcing values of speed, reliability, and excellence. For SMEs across India, FedEx isn’t just a courier service—it’s a trusted partner in scaling operations and reaching global markets.

Moreover, FedEx rolls out co-branded delivery vehicles in Mumbai, Delhi, and Bengaluru—taking the partnership even further. These FedEx-CSK vans represent the shared dedication to performance and innovation, delivering brand impact both on the road and online.

Engaging India’s Entrepreneurial Spirit

FedEx encourages entrepreneurs and cricket fans alike to join the movement. Using #FedExFactor, the company invites business owners to share their bold journeys on the FedEx MEISA LinkedIn page—highlighting real stories of passion.

As the IPL heats up, FedEx and CSK prove that meaningful brand collaborations go beyond sports sponsorship—they fuel inspiration. This campaign doesn’t just celebrate cricket; it celebrates the entrepreneurial fire of India—with FedEx delivering every step of the way.