AB de Villiers Joins Sneaker LAB as Brand Partner in Style and Sustainability Push

Global cricket icon AB de Villiers takes a fresh stride off the field by partnering with Sneaker LAB, a brand renowned for blending sustainability with sneaker care innovation. As part of this exciting collaboration, Sneaker LAB launches a captivating new campaign titled “The Golden Wipe – A Ticket to Meet AB,” inviting fans into a unique sneaker-cleaning experience with the chance to meet the legend himself.

Bringing together Sneaker LAB’s commitment to individuality, performance, and mindful living with AB de Villiers’ iconic presence—this partnership is a natural fit, on and off the pitch.

Sneaker LAB & AB de Villiers: A Winning Match

AB de Villiers, known for his precision, versatility, and world-class performance, mirrors Sneaker LAB’s commitment to quality, care, and innovation. His involvement brings credibility and a global spotlight to the brand’s mission: to make premium, eco-friendly sneaker care accessible for every enthusiast.

“Performance matters in every detail — on the field or in your lifestyle. That’s why I trust Sneaker LAB,” says AB in the launch film, reinforcing the idea that excellence is a habit, even when it comes to taking care of your kicks.

The Golden Wipe Campaign: A Fan’s Dream

Sneaker LAB rolls out a fun, interactive campaign called “The Golden Wipe – A Ticket to Meet AB.” This golden ticket contest gives consumers the chance to win a personal meet-and-greet with AB de Villiers by purchasing select Sneaker LAB products.

How it works:

Purchase any eligible Sneaker LAB product online or in-store

Look out for the Golden Wipe inside Find it, and you’re not just lucky—you’ve just scored a chance to meet the cricketing superstar. As a result, the campaign moves beyond the usual hype and sparks genuine excitement—deeply engaging both cricket fans and sneakerheads alike.

A Step Towards Sustainable Sneaker Care

 made from natural ingredients that clean, care, and protect your sneakers — without harming the planet. Their formulas are biodegradable, non-toxic, and environmentally safe, making them a top choice for conscious consumers.

The partnership with AB adds muscle to the brand’s vision of creating a global community that values clean kicks and clean choices.

Why This Collaboration Matters

In a world where celebrity endorsements often feel transactional, the AB de Villiers x Sneaker LAB partnership comes across as thoughtful and authentic. It speaks to a growing audience that cares about performance, purpose, and sustainability. And with the Golden Wipe campaign, Sneaker LAB taps into fan enthusiasm, transforming a regular product experience into something unforgettable.

From die-hard cricket fans to sneaker lovers and anyone who values style with a clean conscience—this moment is made for you. Step up your sneaker game and you might just find yourself face to face with Mr. 360 himself.