ITC’s Sunfeast Fantastik! Launches Choco Meltz – Molten Chocolate at Just ₹5

ITC’s Sunfeast Fantastik! has added a delightful new product to its portfolio — Choco Meltz, a squeezable molten chocolate snack available in an affordable ₹5 pack. Designed for chocolate lovers of all ages, this new launch brings indulgence to everyone’s fingertips, quite literally.

A Chocolate Treat for Every Mood

Sunfeast Fantastik! Choco Meltz offers a fun, multi-use experience that goes beyond traditional snacking. Consumers can drizzle, spread, or sip the rich molten chocolate straight from the pack. Whether it’s adding sweetness to a slice of bread, a roti, a paratha, fruits, or even a glass of milk — Choco Meltz turns every snack into a decadent treat.

Priced at just ₹5, the product makes chocolate indulgence accessible and convenient for everyone. It’s currently available across Karnataka, Kerala, Tamil Nadu, and Telangana, with a nationwide rollout expected soon.

Turning Everyday Moments from “Yum to Yummy”

The campaign for Choco Meltz, conceptualised by FCB Ulka, highlights how a simple drizzle of chocolate can make even ordinary snacks feel special. The film captures playful everyday moments — like sharing food or enjoying a quick snack — showing how Choco Meltz brings smiles, warmth, and connection.

The brand’s new tagline, “Yum to Yummy,” perfectly captures this transformation. It’s not just about eating chocolate; it’s about adding joy to the little things in life.

Democratizing Indulgence at ₹5

With this launch, ITC continues to innovate in the affordable snacking segment. Anuj Bansal, VP & Head of Marketing, Confectionery, Chocolates & Coffee, Foods Division, ITC Ltd., said,
“Sunfeast Fantastik! Choco Meltz, priced at ₹5, is about democratizing indulgence and making it accessible to everyone in India. It’s a revolutionary molten product that doesn’t need cold storage and can be used on multiple foods — from bread and parathas to fruits and milk.”

He said the new product reinforces Sunfeast Fantastik!’s innovation, indulging consumers in fun, creative ways.

When Chocolate Brings People Closer

Speaking about the creative idea, Suchitra Gahlot, National Creative Director at FCB Ulka, shared,
“It was a pleasure working on this campaign. Sunfeast Fantastik! Choco Meltz is unique, and our campaign shows indulgence and emotion in the same frame—chocolate and small gestures that melt hearts and bridge distance.

The film’s tone is light-hearted, emotional, and relatable, much like the product itself — celebrating the simple joy of sharing chocolate.

Innovation Meets Everyday Happiness

With Choco Meltz, ITC’s Sunfeast Fantastik! is redefining how India enjoys chocolate. From its no-cold-storage technology to its portable, pocket-friendly packaging, every element has been thoughtfully designed to bring happiness into everyday routines.

By making indulgence accessible at just ₹5, Sunfeast Fantastik! It wins young consumers’ palates and sparks connection and warmth—showing a little chocolate goes far.