For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped

82°E Unveils Luxurious Body Care Line :

Written by
Published
Reading time
1 minute
Filed under
82°E Unveils Luxurious Body Care Line :

01 · A Fusion of Global Elegance and Indian Wellness

The body care line from Deepika Padukone’s beauty business, 82°E, have launched 2 new products. The line offers a Gel Body Cleanser and a Body Milk with SPF 20 PA++ . It meets the needs of a variety of skin types. It has the apt title “This one is for All Skin Types.”

With its SPF 20 PA++, the lineup’s centrepiece, the multipurpose Body Milk, guarantees ideal hydration and offers crucial sun protection. Its guarantee that it won’t leave any white cast makes it stand out as a smooth and useful addition to your regular skincare regimen.

Deepika’s take on 82°E :

In a recent interview with Vogue, Deepika Padukone shared insights into the philosophy behind 82°E. Addressing perceptions, she gracefully acknowledged the skepticism surrounding celebrity-driven skincare brands. “I get why people might think it is just another celebrity or skincare brand,” she remarked, taking a moment to reflect before adding, “For me, 82°E is a way of combining the best Indian ingredients with global standards of skincare to give you a product that is as effective as having to use multiple products.”

82°E stands as an Indian self-care brand and as a premium player in the beauty industry. The newly launched body care line reinforces this commitment to excellence. Formulators have crafted the Cleanser and Body Milk to meet the discerning needs of individuals with all skin types.

The brand’s approach adheres to global skincare standards, while deeply rooting its ethos in Indian wellness practices.This ensures that 82°E’s products are effective and represent a harmonious fusion of traditional Indian wisdom and contemporary skincare science.

It’s worth noting that, in keeping with its premium positioning, 82°E’s offerings may not be budget-friendly for the general public. Those seeking an efficacious self-care experience will find the brand’s latest body care additions poised to redefine the standards. Elevate your self-care routine with 82°E – where global elegance meets Indian wellness.

Avisha Mehta Hi! This is me living in my dramatic life, drinking coffee & creating stuff. Communicating my emotions by being my whimsical self! I am the blogging brainiac and branding buff who’s obsessed with all things marketing! With a passion for branding, advertising & digital marketing that knows no bounds.

Join the conversation

Your email address will not be published. Required fields are marked *

More in Brands

Get the next one first.

The updates that matter for your brand, in your inbox. Free, and easy to leave.