~ Nuuk hauls its EvenHeat multi-cook kettle out of the kitchen and into Ladakh — with SlowCheeta and Padma Shri Morup Namgyal cooking chughtai, skyu and momos at the edge of the map. ~
Mumbai, September 2026: Nuuk has rolled out a campaign film for SĒRV MAX, its multi-cook kettle with EvenHeat™ technology, that refuses the usual kitchen set. Shot in Ladakh, the film asks what happens when an everyday appliance lands somewhere completely unexpected — and treats food, warmth and togetherness as the real product demo.
The film pairs Chaitnya Sharma, better known as SlowCheeta (and familiar from Gully Boy), with Morup Namgyal, the folk musician, composer and dramatist honoured with the Padma Shri in 2004 for reviving Ladakhi and Tibetan folk music. Contemporary energy meets deep local roots — a neat mirror of Nuuk’s own “design-first, function always” pitch. Creative partners: Current Form Collective and Pick Films.
From a cup of tea in the mountains to shared plates of chughtai, skyu and momos, SĒRV MAX cooks, steams and boils on camera. Spec-wise, EvenHeat’s G-Type coil wraps the base for more even heat, while SĒRV WARM™ holds cooked food at a steady 65°C until it’s ready to serve — a multi-cook format built around how India actually eats, not just how kettles traditionally boil.
Shalabh Gupta, Co-founder, Nuuk, said: “We don’t think of design-first as something that only applies to the product. It is how we think. A conventional kitchen would have been the obvious setting, but Ladakh gave us an opportunity to put SĒRV MAX in an environment that was as unexpected as it was demanding. At the same time, it helped us tell a more human story about what the product enables — the comfort of a warm meal and the feeling of togetherness that comes with it. Bringing together SlowCheeta and Padma Shri Morup Namgyal added another dimension to that story. One represents contemporary India, while the other carries a deep connection to Ladakh’s musical and cultural heritage. Both helped us express the same idea in very different ways: food and warmth have a way of making any place feel like home. Whether it is rasam at home or momos in the mountains, that is the experience we wanted SĒRV MAX to bring to life.”
Designed and made in India, SĒRV MAX starts the story at one of the country’s most extreme environments and walks it back to the everyday kitchen — less appliance porn, more proof that a kettle can be part of how people cook, share and feel at home.
Marketing take: Nuuk isn’t selling a boil cycle — it’s selling belonging. By casting SlowCheeta against Padma Shri Morup Namgyal and cooking Ladakhi food at altitude, ‘SĒRV MAX in Ladakh’ turns a multi-cook kettle into a culture film without losing the product beat.
