~BAFTA winner and Padma awardee Shekhar Kapur joins LTM BlueVerse™ Craft as Strategic Advisor for AI-enabled creativity.~
Mumbai, September 2026: LTM, the Business Creativity partner to the world’s largest enterprises, has named filmmaker and storyteller Shekhar Kapur as Strategic Advisor to its BlueVerse™ Craft unit — the team that helps enterprises build AI-powered creative capabilities by stitching strategy, creativity, technology and production into one model.
Kapur — a BAFTA winner, Academy Award nominee and recipient of the Padma Shri and Padma Bhushan — will work with BlueVerse Craft leadership to shape its vision for AI-enabled creativity. The brief: explore how emerging tech can amplify human imagination, open new forms of expression, and change how brands create and engage with content at enterprise scale.
Shekhar Kapur said: “Storytelling has always evolved with technology. From the camera to digital filmmaking, each technological leap has expanded the canvas of human imagination. AI represents perhaps the most profound shift yet. The opportunity is not to replace creativity, but to give creators new ways to imagine, experiment and tell stories. I am delighted to work with LTM BlueVerse Craft as it explores this new frontier where technology can expand the possibilities of human creativity.”
Dr. Sujay Sen, EVP & Chief Creative Officer, LTM, said: “Shekhar Kapur’s association with LTM reflects a shared belief in the opportunities emerging at the intersection of AI in Media and Entertainment sector. His creative perspective will help advance Craft’s ambition of reimagining how enterprises create, scale and personalize content in the age of AI.”
The timing is deliberate. Brands need content across formats, channels and markets at a pace traditional pipelines struggle to match. AI is reshaping the economics, speed and scale of production — letting enterprises create, adapt and personalize content more efficiently. LTM’s bet is that a film-world storyteller at the table keeps the craft human while the machines multiply the canvas.
Marketing take: Celebrity advisors are easy; Kapur’s role is sharper — put a proven storyteller next to an enterprise AI creative stack so scale doesn’t flatten the narrative. If BlueVerse Craft turns that counsel into measurable content velocity without sounding like a factory, LTM owns a rare seat: creativity partner, not just production vendor.
